Who I work with
A stage, not just a sector
The businesses I work with are growing, often across several sites or markets, and need senior commercial, brand and people leadership before they can justify, or find, a full-time executive.
Industries
Where my experience is deepest
Hospitality & accommodation
Hotel groups and accommodation businesses. More than a decade in hotels, including board-level leadership of a 17-hotel group.
Leisure, sport & tourism
Attractions, sport and leisure businesses, tourism brands. Former CEO of a sport and leisure business.
Consumer & lifestyle brands
Brands that need sharper positioning, loyalty and sales-channel strategy.
Multi-site & franchise businesses
Businesses that need consistency across sites without losing local energy.
B2B & professional services
Firms that need a structured sales engine and a clearer brand.
Founder-led scale-ups
Founders who need to hand over the commercial and people function, without losing control.
Moments that matter
When businesses usually call me
- Growth has stalled, or is outpacing your systems
- You’re opening new sites, entering new markets or launching a new brand
- A senior commercial or marketing seat is empty
- You’re preparing for investment, acquisition or a sale
- Results vary widely between sites or TEAMs
- The founder is the bottleneck
Where
South Africa and beyond
I’m based in the KZN Midlands and work with businesses across South Africa, Africa and the Indian Ocean islands, and with businesses in the UK, Europe and the Middle East, in time zones that overlap with mine.
Not sure where to start?
Book a 30-minute call. You’ll leave with at least one idea you can use, whether we work together or not.