Service 01 · Start here
Know exactly where growth is leaking, and what to fix first
The Commercial & People Review is a fixed-fee, three to four week diagnostic. I look at your commercial performance, brand, people and systems as one picture, then give you a clear diagnosis and a prioritised 90-day plan your leadership TEAM can act on immediately.
Is this you?
Signs you need this
- You know something isn’t working, but not exactly what
- You’re about to invest in growth, a rebrand, a new hire or new sites
- Results vary widely between sites, TEAMs or sales channels
- You’d like an outside, senior view before committing to a retainer
Outcomes
What changes
- A shared, evidence-based view of where you are
- Your top opportunities, sized and ranked
- A 90-day plan with owners and measures
- A clear decision on what to do next, with or without me
Scope
What’s included
Commercial performance
Sales mix, pricing, sales channels and cost of sale, customer segments, pipeline and forecasting.
Brand & market position
Positioning, customer perception, reviews, digital presence and competitor benchmarks.
People & leadership
Structure, roles, capability, engagement and leadership bench strength. Interviews across levels.
Systems & reporting
KPIs, SOPs, incentives, dashboards, meeting rhythm and the tools that support them.
Scorecard
A score across four pillars (brand, commercial, people, systems), benchmarked against what good looks like.
Board-ready findings
A concise report and a working session with your leadership TEAM to agree the plan.
Timeline
What the first 90 days look like
Week 1
Listen
Leadership interviews, data request, site visits or calls with TEAMs and key customers.
Weeks 2–3
Analyse
Commercial, brand, people and systems analysis. Quick wins flagged as I find them.
Week 4
Decide
Findings, scorecard and 90-day plan presented to your leadership TEAM.
Days 30–90
Act
You implement, or we continue together on a fractional retainer.
Why fractional
Fractional vs the alternatives
| Full-time executive | Agency or consultant | Fractional (me) | |
|---|---|---|---|
| Cost | Full salary, benefits and recruitment | Project fees, often per channel | A share of an executive’s time, by retainer |
| Seniority | Senior | Varies | Board-level, 20+ years |
| Owns results | Yes | Rarely | Yes, against an agreed scorecard |
| Builds internal capability | Yes, over time | No, usually creates dependency | Yes, from day one |
| Time to impact | 3–6 months to hire and onboard | Fast, but narrow | Weeks; starts with a review |
| Flexibility | Low | Medium | High: scale days up or down |
Proof
Where I’ve done this
- Led annual commercial and talent planning for a 17-property group, at board level.
- Re-engineered Premier Hotels & Resorts’ brand and digital strategy after a full review of sales channels, loyalty and online presence.
“What stood out to me was the breadth of his commercial leadership. He had a clear understanding of the business at an executive level, how strategy, revenue, customer experience, sales, marketing and operational performance all need to work together to deliver sustainable results.”
Chantelle Coleridge
Multi-Property Commercial & Revenue Leader · reported to Alan
Questions
Commercial & People Review: FAQs
How long does the review take?
Three to four weeks, depending on the size of the business and how quickly data is available.
What does it cost?
It’s a fixed fee, agreed upfront based on the number of sites and business units. There are no surprises.
Do we have to continue with a retainer afterwards?
No. The plan is yours. Some businesses continue because they want help implementing it, but there’s no obligation.
What do you need from us?
Access to key data, an hour with each member of the leadership TEAM, and time with a cross-section of your people.
Written and last reviewed by Alan Campbell, October 2026.
Let’s see if this fits
Book a 30-minute call. We’ll talk about where you are, where you want to be, and whether I’m the right person to help.