About
I build brands that sell, and the systems that help people perform
For more than 20 years I’ve grown businesses by aligning brand, commercial strategy and people. Now I do it for a small number of businesses at a time.
My story
I started in sales, leading the top sales TEAM nationally at Virgin Active. I joined Pro Range as a regional sales manager and became CEO within two years, growing revenue from R7m to R20m and launching four new business lines.
I moved into hospitality as Group Brand Manager at Premier Hotels & Resorts, leading its brand and digital transformation. I then founded my own marketing consultancy, Next Level Markets, after which I joined the leadership of ANEW Hotels & Resorts.
At ANEW I served as Sales & Marketing Director and then Talent & Commercial Director, leading Sales, Marketing, Revenue and HR as the group grew from 2 to 17 hotels and around 1,000 people.
Along the way I learned that a business performs best when its commercial and people sides are aligned. That’s the thread through everything I do now as a fractional Chief Commercial & Marketing Officer.
I live in Hilton in the KZN Midlands, and work with businesses across South Africa and internationally.
At a glance
- Fractional Chief Commercial & Marketing Officer
- 20+ years in sales, marketing, revenue and HR leadership
- Former CEO, director and founder
- Postgraduate Diploma in Business Management (Distinction), MANCOSA
- English (fluent) · Afrikaans (conversational)
Career
Career timeline
| Years | Role | Organisation |
|---|---|---|
| 2024–2027 | Talent & Commercial Director | ANEW Hotels & Resorts |
| 2021–2024 | Sales & Marketing Director | ANEW Hotels & Resorts |
| 2017–2021 | Founder / Director | Next Level Markets |
| 2015–2017 | Group Brand Manager | Premier Hotels & Resorts |
| 2005–2015 | Regional Sales Manager → CEO → Non-Executive Director | Pro Range (Pty) Ltd |
| 2004–2005 | Sales & Marketing Manager | Virgin Active |
“Alan is one of those leaders who reminds you that leadership and humanity can exist in the same space.”
Karen Kelly
Strategic Hospitality Advisor & author · Alan was her client
“He has a sharp commercial mind and a real eye for people… Pair that with his brand vision and the ease with which he earns trust at every level, and you have a leader any board or CEO would be glad to have in the room.”
Jani-Mari Swart
PR Manager · worked with Alan
“One of Mr Campbell’s greatest strengths is his commitment to laying strong foundations. The values, principles, and standards he instilled in us have continued to shape our careers and influence how we lead others.”
Sadira Nayager
General Manager · worked with Alan since 2017
Not sure where to start?
Book a 30-minute call. You’ll leave with at least one idea you can use, whether we work together or not.